Tuesday, 10 July 2012

Not on the High Street - the best place to buy presents

Setting up your own business (and turning it into a rip-roaring success) is tough. So hats off to Sophie Cornish and Holly Tucker, who’ve turned a gem of an idea into a business with millions of customers and a cool £26 million turnover.

Sophie and Holly set up their shopping website notonthehighstreet.com six years ago. They both love browsing for the kind of unique, gorgeous things that “you might stumble across in cool urban markets, village fairs and tucked away boutiques” - and hit on the idea of launching a website where everyone can buy them.

When they started they had around 100 hand-picked small businesses on board. Now there are more than 3,000, with more joining by the day. I buy virtually all my presents from notonthehighstreet.com these days – from a More Than Words personalised bag (above) for my daughter to a stack of stunning blue and white bowls from Horsfall and Wright for my sister. The only trouble is that there are so many stunning items I can easily while away hours on the site.

It’s been a long, hard slog to build the business into the shining star it is today though. As Sophie (the daughter of bestselling novelist Penny Vincenzi) told Grazia magazine last week: “It wasn’t just us that needed to make this work, it was also the small businesses who had bought into us – they were relying on us.”

And now the duo have added a new string to their bow. They’ve learned so much over the years that they’ve written a guide for other budding entrepreneurs. Build a Business from your Kitchen Table came out last week and gives advice on everything from finance and investment to marketing and PR. So if you’re inspired by Sophie and Holly’s story and want to launch your own business, the first step could be to read their book…

Build a Business from your Kitchen Table by Sophie Cornish and Holly Tucker (Simon & Schuster, £14.99)

8 comments:

  1. I do so love your writing - it's just so effortless. Nothing jars at all, which is a rarity nowadays, even in 'quality publications'. Sigh.

    ReplyDelete
    Replies
    1. You are SO kind, Emily. Your comment made my day - and you're no slouch in the writing stakes yourself!

      Delete
  2. Oh, and I do agree that notonthehighstreet.com is a fabulous place for shopping.

    ReplyDelete
  3. That book sounds like something I need to read! If you love Not On The High Street you might like From The Wilde where I have some of my things http://www.fromthewilde.com/shop/index.php?route=product/manufacturer&manufacturer_id=159

    ReplyDelete
    Replies
    1. Me too, Kim. I didn't realise that you ran a business. Hope it's going well.

      Delete
  4. Carved out a couple of hours of my evening to have a good rummage around over at notonthehigstreet.com. Can't believe I haven't come across this site before, so thanks for that.

    ReplyDelete
    Replies
    1. A pleasure, Nicola. As you can tell, I'm a big fan of Not on the High Street!

      Delete
  5. It really is a fantastic place to shop and also to be part of. I was able to give up my job and work full time doing what I love best- sewing, and this is all thanks to them!

    ReplyDelete

Related Posts Plugin for WordPress, Blogger...