Showing posts with label Channel 4. Show all posts
Showing posts with label Channel 4. Show all posts

Tuesday, 11 October 2011

Retail guru Mary Portas and her Pret-a-Portas code

“Avoid dressing like a teenager, edit your trends, work with your proportions, keep it low maintenance and don’t buy crap.”

These are the no-nonsense words of the inimitable style guru Mary Portas – or as she calls it, her Pret-a-Portas code to buying clothes. Mary Queen of Shops talks such retail sense that I reckon I should have her advice stamped across my wallet whenever I go shopping. If I'd done that, I might have avoided some of my worst sartorial disasters. And yes, there are quite a few lurking at the back of my wardrobe.

I’m gripped by Mary’s new TV show, Mary Queen of Frocks, which follows her progress as she designs her own range of clothes for women over 40 and sells them at House of Fraser’s flagship Oxford Street store. She embarked on her quest because middle-aged women, she reckons, only have two choices when it comes to fashion – “dress like teenagers and flash the flesh. Or it’s cream and beige, beige and cream.”

Her new fashion project makes for entertaining TV (the second part is on Channel 4 tonight) but I’m not convinced by Mary’s clothes. The trouble is that she’s a tall, stick-thin size ten and while her trademark leggings, cinched in waists and sky-high heels look fabulous on her, her style would look ridiculous if the rest of us tried it.

One of the seven key pieces she’s designed is the “no-brainer dress,” an above-the-knee tunic which costs £135. Mary calls it’s “a clean and contemporary look,” but I’m sorry, to me it looks like a shapeless overall. Her shoes, on the other hand, are divine. She’s teamed up with Clarks to create a gorgeous range of ankle boots, courts and bar shoes. Not only that, they look like shoes you could actually walk in. And watch out, too, for her Home collection, which is perfect for Christmas presents.

PS: Mary’s hit the headlines again today by castigating the women in David Cameron’s cabinet as “an ugly bunch.” She told Heat magazine that she’d love to restyle the lot of them and “put a bit of sex and glamour in there.” If you see an army of women politicians trooping into Number Ten clutching briefing papers and wearing bright purple tunics, you’ll know who's responsible.

PPS: It was my turn to host my book club last night so I rushed out to buy some non-alcoholic drinks for the drivers. When I spotted Belvoir’s new elderflower presse at the supermarket I snapped up three bottles. Why? Who could resist a bottle that says “you’re lovely” on the label?
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