Thank goodness Marks & Spencer has seen sense and ditched those annoying ads starring Dannii Minogue, Myleene Klass and Twiggy in favour of a campaign featuring professional models.
The new line-up ranges from 20 to 56 in age and from the curvy to the slender.
Actually, the oldest model is the most stunning of the lot. With her long grey hair, high cheekbones and glowing skin, Yasmina Rossi is like a breath of fresh air. She shows women of, ahem, indeterminate age that it’s perfectly possible to age in style.
The clothes look pretty good too. When I popped into M&S at London’s Westfield this week I spotted loads of covetable outfits – elegant tailored coats, pencil skirts and (I can’t believe I’m saying this) a rather fetching pair of floral Jacquard trousers. There wasn’t a flouncy skirt or asymmetric cardigan in sight.
I hope that all the other high street stores follow suit. It’s about time they realised that when women hit middle age they don’t suddenly yearn to dress in beige twinsets and trousers with elasticated waists.
Mind you, it doesn’t mean that we want to copy Carol Vorderman’s tightly-cinched dresses or Kate Garraway’s alarming new hair extensions either. We don’t!