Wednesday, 23 November 2011
The organisers of the Handpicked Media Gets Social blogging event promised wall-to-wall talks on everything today’s bloggers need to know – and they certainly delivered. The blogging industry is moving at lightning speed, so whether you’re a novice or an old hand, it’s crucial to keep up-to-date. And thanks to speakers like Garry Davis, managing director of Why Communicate?, and super-inspiring businesswoman Sháá Wasmund (above), I learned more this week than I have in months.
First up, here are some tips from Garry’s "tech boot camp" on how to get more traffic to your blog:
1. Content is king. Focus on producing quality, compelling content.
2. Blog regularly. And remember that over time and the more visitors you get, the more content you’ll need to produce.
3. Images are a great source of traffic.
4. Pay attention to blog post titles. You can increase the number of visitors by up to 73 per cent by using compelling headlines.
5. Set up an RSS feed, add social media share buttons and include a blog roll that lists the sites you rate (good for search engine optimisation too!) It’s really important to get visitors to engage with your blog. Ask them to leave comments, include questions in your posts and always reply to comments.
6. Engage in the blogging community. Comment on blogs in your particular industry. It’s a real opportunity to build up your network.
7. Set up Facebook and Google+ pages for your blog.
8. Write guest posts. By doing this, you’ll gain linkage to your site and create awareness of your blog with a new audience.
Meanwhile Sháá, an online entrepreneur and founder of Smarta.com (which offers advice and networking resources to anyone starting and running a small business), instantly endeared herself to the audience by declaring that over the years she’d “probably made more mistakes than anyone in the room.”
Dynamic, driven and fizzing with energy, she quickly ran through her route to the top. She grew up in a single parent family, was the first in her family to go to university and became one of the first ever female boxing managers before turning her hand to business.
She’s recently written a motivational book with Richard Newton called Stop Talking, Start Doing (subtitled A Kick in the Pants in Six Parts) and reckons we should all take control of our lives and do something we really believe in. “I’m not saying it’s easy,” she said, “but it’s utterably achievable.”
PS. For more about the conference, read yesterday's blog, Handpicked Media Gets Social Part 1.