Wish you were here - the death of the postcard

From pictures of Tower Bridge at night to images of sun-drenched Provence, the summer holidays are never complete without sending a postcard or two. I love choosing my favourite cards and mailing them to family and friends.

So I was shocked to be sent an O2 press release this morning saying that the age-old tradition of sending holiday postcards is dying out. Apparently only a sixth of us bother with them these days while more than half of youngsters under 24 have never sent one in their lives.

It's not that we don’t want to keep in touch with loved ones when we’re away. No, apparently the good old-fashioned postcard is being usurped by texting, phoning, Facebook messages and emailing. 

When O2 questioned 2,000 people about their reluctance to send postcards, more than a third claimed postcards are too slow. Another third said buying stamps and finding a postbox is too difficult (what a weedy excuse) and nearly one in ten worry about the postman reading their messages (I think they've got better things to do!)

Maybe the answer is to combine the best of both worlds and design your own postcards. A company called Cards in the Post lets you upload your own images and messages online, then creates real postcards and mails them out for you. As the company says: “We love the internet. We think it’s great. But you can’t beat receiving a real physical postcard in the post from someone.”

My thoughts exactly.

PS. The postcard above is called A Lemon from Beirut by the artist Chloe Cheese. A friend sent it to me years ago and I love it so much that it’s still propped up in the kitchen. 

Texting etiquette

My English teacher at secondary school was a stickler for doing things by the book. She was called Miss Milner and she spent hours drumming letter-writing etiquette into my class. In fact she was so thorough that all these years later I’m certain none of us ever use “yours sincerely” when it should be “yours faithfully” – and vice versa.

But after reading in today’s Mail on Sunday that texts and emails sent between David Cameron and former News International boss Rebekah Brooks will be revealed at the Leveson Inquiry this week, I’ve been wondering about text and email etiquette.

“Hi” is the universal form of address these days – and that’s fine. But what do you say when you sign off? It’s easy if you’re emailing family and friends but I’m less sure about work contacts, editors, my children’s teachers… “Yours sincerely” is ridiculously pompous, “kindest regards” doesn’t sound quite right to me and “love” is way too forward. In the end I usually settle for “best wishes” - slightly feeble, but I can’t think of anything better.

And that’s not the only conundrum. What about xs? I sign off text messages and emails to virtually everyone I know with an x or two. And when it’s my family I just hit the x button so they get a random number of xxxxxxxxxxxs.

Maybe I’m old-fashioned but it doesn’t feel right in a work context (I’m terrified, incidentally, that one day I’ll forget who I’m emailing and send an editor a long stream of xxxxxs by mistake!)

PS. How impressive is Samantha Shannon? The 20 year old Oxford undergraduate (above) has combined studying for her English degree with writing a series of futuristic adventure novels. Now she’s landed a six-figure book deal with Bloomsbury, the publisher of JK Rowling’s Harry Potter, with the first novel due out in September 2013.